Finished reading: Guy Kawasaki’s “Reality Check”
I finally finished reading Guy Kawasaki’s (@GuyKawasaki) excellent “Reality Check”.
The book is invaluable if you’re interested in setting up or working for a startup, want to know how the hirers and firers think, and really pretty much anything about internet-related business.
The “collection of articles” nature of it means there is a little repetition in places, but Guy’s writing style is entertaining and clear – this isn’t a dull tome of pseudo-scientific business speak – and the repetition serves to drive the message home.
I didn’t think I’d be interested in the “hiring and firing” stuff, nor the stuff related to patents or VC funding etc but it turns out everything in there is extremely interesting, with a real world perspective.
I’m going to be using this new-found insight on a startup project I’m working on at the moment. Let’s see if we can pull it off, with a bit of help from Guy.
As a side note, Guy looks insanely youthful and is successful so he must have done some kind of deal with the devil. Especially since his increasing tendency to have minion post tweets that feel more and more like pyramid selling each week… come on Guy can you get it a bit more real please?
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