Yahoo Kids! encouraging kids to eat crap food?
I’m against censorship, but we all know controls are needed when it comes to children. In fact in the UK at least, advertising regulations for ads targeted at children are getting increasingly strict - especially when it comes to junk foods. We are after all becoming nations full of obese children doomed to an early death, according to many reports.
I was in London the other day and noticed a lot of Cadbury chocolate adverts for Dairy Milk bars, along the lines of "There’s a glass and a half of milk in every bar". This is a very disturbing ploy for which the ASA should be punishing Cadbury – effectively trying to sell their awful chocolate (which it has been argued can’t be called chocolate due to the high level of fats relative to cocoa) as a "healthy" food on the basis that most people, incorrectly, believe cow’s milk to be a healthy food product.
The conspiratorial side of me wondered if there was a joint promotion going on between the Dairy Council and Cadbury to do what is effectively promotion of both products.
Instead, I happened on a link of sorts. Yahoo appear to be in the beta testing phase of a new service called Yahoo Kids! One presumes this is to protect children from all the potentially offensive and/or insanely boring parts of Yahoo – or you could argue its to collate as much marketing information on children as possible… there is a caveat at the footer of their pages about collection personal information.
Anyway, I found the Food and Eating section. Oh the horror. Take out a couple of entries from oxfam about chocolate and tea, and you have direct links to:
- 4 (yes you read correctly, four) Cadbury chocolate sites, presumably "educational" in nature
- The British Egg Information Service – hey we all need more cholesterol
- Kellogg’s – those bastions of sweet cereals
- A site selling sweets
- The Dairy Council’s website – cow’s milk is for… cows
- Ribena – mmm more sugar
- Walkers – makers of crisps (who notably -do- make unsalted crisps)
There’s a couple of minor information sites there too, but that’s the section so far. No doubt Yahoo! will say it is early days yet, but I have this one question:
How long will it be before advertising regulations on children’s junk foods are extended to places where children will be given false "educational" material on the web?
You can bet this tactic is in use elsewhere on the web, where frankly pathetic people are paid to find sites like this to list links to the "educational" content they are providing to suck kids into their products.
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