I’m a huge fan of the iPhone, and the SDK and 2.0 firmware are excellent.
However my experiences of the last week have been… bemusing.
First there is the dead iPhone saga - PRE 2.0 firmware release. I was in a café on a Saturday morning, whipped out the iPhone to add weather for a town I’m soon to visit, to see what it is going to be like. Anyway, I add the town, using weak 2.5G signal, and then go back to home screen. Decide to check on AAPL share price in the stocks app… hmm locks up for 5s. Then comes up. Locks up again for 5s. It enters this lock 5s, work 10s loop. Nothing shakes it, I press sleep button. Hard to re-enter PIN when it wakes as of non-responsiveness. Hard reset it, reboot the phone. Takes forever to boot up, presumably as of this locking up cycle.
Try to Restore firmware in iTunes when I get back home. Reboots the phone, ready to re-install… boom phone doesn’t respond quick enough and bang - I have an iBrick in permanent "Restore mode".
So I call to Apple care, establish that it needs to go back to base. I pay the £20 for the rental iPhone. Service is amazing, I have rental phone the next day, postage paid UPS stickers and packaging and instructions to send the old phone back. Restore the rental phone with all my data - better than I could ever have imagined, SMS history comes back, notes, camera roll everything.
So the next day I send my original iBrick back. I muse to myself that the rental scheme is VERY clever. Great customer relations, the £20 covers the UPS carriage. I see that they will let me keep the rental phone if mine is indeed totally dead, rather than ship me a new replacement and force me to ship the rental phone back.
Next day get email 11am saying they’ve received it. By 4pm I get another email saying they’ve finished the repair request and new phone on its way. Gobsmacking.
Next day the phone turns up. A letter in there says that I did indeed have a brick and they have given me a new refurbished iPhone. Hmm ok. Must have been something pretty bad in my old phone then, that just happened out of the blue with no physical damage. Worrying.
Anyway I fire up the replacement phone (remember I still have a good rental iPhone I paid for). Immediately I see them. 3-4 evil white glows at the very top of the display either side of the lock icon in the midde - backlight leakage of some sort that is plainly visible in restore mode thanks to the black background. Euuuuw! Neither my original nor the rental iPhone have this, it is visually disturbing and obviously sub-par.
Now, I phone Apple to tell them this replacement phone is a dud for me in display terms. They say OK I have to send it back pronto using a new repair box they will send out, and do this immediately or the 10-day limit on my rental phone will expire and I will have to pay for the full price of the rental handset! Obviously I point out the vital consumer relations error in this, given that I have a replacement iphone that is functional but worse in display terms than the one I used to have, and that is unacceptable. Furthermore I paid for the rental phone, and have done nothing wrong. If they sent me a smashed iphone in the post, I should not risk having to pay the full handset fee for late return of the rental one.
Off the very helpful AppleCare person goes to talk to a customer relations manager. Eventually we come back and find they have agreed to extend my rental period, and are immediately sending a new "return to base" box and UPS label for the replacement phone that is dud. This box arrived next day (today). Very efficient.
So I still have my rental phone.
Only one problem - remember that I mused that they would logically let me keep the rental phone if my original phone was DOA? What happened to this peice of sanity?
Why the hell am I shipping back another dud phone when I could have kept the perfectly good rental one I have. Why, assuming the 2nd replacement phone I get is OK, do I then have to help destroy the atmosphere of our precious globe by having UPS take back a PERFECTLY GOOD rental phone, after they’ve brought me two other replacements?!
Utter madness. Logistics / systems design gone stupid. Really really stupid. Apple, you are wasting lots of your own time and money on this.
Let people keep the rental handset if theirs is DOA when it gets to AppleCare. Save everybody a lot of pain.